UIBarButtonItem *btn = ..
btn.title = @"\u2699";
UIFont *f1 = [UIFont fontWithName:@"Helvetica" size:24.0];
NSDictionary *dict = [[NSDictionary alloc] initWithObjectsAndKeys:f1, UITextAttributeFont, nil];
[btn setTitleTextAttributes:dict forState:UIControlStateNormal];